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AQABA Custom Web Site Development consists and user friendly websites.

No matter what kind of online business you have, it is essential that customers are able to find your company whether be it by means of an SEO or Pay-Per-Click campaign, Internet Marketing and Print or Media Advertising. Once users locate your web-site, it is necessary to engage them in the browsing or buying process, depending on your site objectives, using various promotional tools and techniques to enhance the online experience.

The challenge of getting customers to visit your site and return in the future is a reflection of the competitive nature of the online environment. Not only do online businesses have to compete against thousands of new companies that go online every day, but they must also consider the increased buying and decision-making power of consumers, who have a variety of options at their fingertips. If you want company to stand out from the endless stream of online businesses and gain the attention of consumers, you must market your site, build your brand image, optimize navigation and generate repeat buyers.

Driving traffic to a new web site involves a large amount of strategic planning, development and organization. Your web site should never be static - it must be regularly updated and managed to meet the needs of your customers. Such as being checked to ensure there are no dead links or old promotions, consider trends in the market that support specific online marketing techniques, and reflect changes in your business over time. As a result, it is important to ensure you have the right resources committed to your online site and allocate the appropriate budget to maintaining and promoting it. When you start to measure how well your site is doing compared to other traditional sales and marketing channels, you will be able to quantify the impact of your Internet presence and develop strategies that will build on your successes.

There are a number of ways you can promote your online site. You can use your own site as a vehicle to drive your objectives forward using various online tools or you can implement a number of online and offline promotional techniques for both your vertical and horizontal marketing focus.

Internal SEM Process
Discovery » Development » Implementation » Launch » Management » ROI
Visibility »Creditability » Profitability


I wanted to take a moment to write and let you know just how pleased and happy I am with the great results AQABA Search Engine Marketing has done for us here at

-- Rachna Pradhan

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