Linking strategies provide an effective way for customers
to learn about your company through other sites related
to your subject. The key to developing an effective
link program is to identify sites that are not direct
competitors but have a similar target market as you.
It is also necessary to find a balance between the amount
of traffic that exits your site through a link and the
number of people who visit your site through a link
on another site. Building links from other sites to
your site also increases your site’s relevancy
to search engines.