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Favicon - A small icon that some browsers display next to a bookmark when the site is viewed. It is placed in the root of a website and named "favicon.ico".

FFA - Free For All links. These are places that allow anyone to add a link.

Frames - An HTML tag construct for making a website appear to have multiple windows within one browser. A frame with links can remain static while clicks cause a different frame to be updated. Most serious websites stay away from frame usage because of browser compatibility problems and search engine problems. Most search engines will not index a framed site.

Frequency Cap - The maximum number of times or length of times a site visitor will be shown the same or related advertisements.

Freshbot - Googles webcrawler/spider has two modes of operation. One is a "deepcrawler" that indexes the entire web once or twice a month. The second mode is a spider that downloads high ranking or frequently updated pages approximatly every 24 to 72 hours. That daily mode is called "freshbot" to reflect the "fresh" tag Google puts next to recently updated pages in search results.

Gateway Domain Names - A domain name who's purpose is to direct traffic to a main site. The Gateway domain often will have major keywords in the domain name to catch surfers searching for a related subject.

GG - Google Guy is a Webmasterworld Representative.

Guerilla Marketing - Highly aggressive marketing.

Gulliver - Spider of the Northern Light search engine. Once a popular web destination it has become all but extinct.

Heading Tag - An HTML tag of 6 sizes. Search engines can rank a keyword higher if it appears in a larger heading.

HiddenText/Tiny Text - Placing same color characters on the same color background causes them to be hidden. This technique was popular for awhile, but search engines quickly caught on and began banning sites for it.

Hit - A request for a file on a web server. Most often these can be graphic files and documents. In more modern lingo, website owners refer to HIT referrers as a request for documents only, while system administrators, who are chiefly concerned about server performance, refer to it as any file request.

Hotbot - A search engine owned by Wired Digital, a division of Lycos. Hotbot uses the Inktomi search service to present results. It also uses the Direct Hit service to help rank pages based upon click through counts.

HTML - HyperText Markup Language. The programming language of tag commands used in web pages.

HTTP - Hypertext Transfer Protocol.

HTTPS - Hypertext Transfer Protocol Secure.

Image Map - A system of associating parts of an image with hyper links. For example a picture of the earth could have a hyper link associated with various locations. Selecting that location might take you to information about that location.

IP Address - Whenever you connect to the internet, you are giving a unique 4 number Internet Protocol Address (IP Address). Your IP address is how data from your computer to a website is how data finds its way back and forth.
Your IP address may change each time you attach to your ISP. If your IP address stays the same from connection to connection, you are said to have a static IP address. If it changes each time you connect, you are said to have a Dynamic IP Address.
IP addresses can be important in the context of search engine submission because some search engines have been known to ignore submissions from any one IP over a certain limit.

IP Delivery - Refers to the process of delivering customized content based upon the users IP address. This allows web sites to protect their proprietary code designed to rank high on search engines.

IP Spoofing - A technique of connecting to a web site and reporting an IP address different than the one you are actually connected too. This is a highly unethical tactic and may break some computer and technology laws. In the context of search engines, IP Spoofing involves redirecting or fooling a search engine into indexing one site, while actually delivering content from another site. It can also include falsely redirecting a user to some other site after innocently clicking on a link.

ISP - Internet Service Provider. The name designed by a Madison Avenue advertising and marketing firm for internet point of access sellers.

Java - A computer language designed to be delivered from websites to a users browser. Small programs are transferred to the user, and then executed on the users system.

Javascript - A language embedded within HTML that is executed after a page of HTML is transferred to a users browser. Many search engines will ignore Java and JavaScript commands.

Keyword - A singular word or phrase that is typed into a search engine search query. Keyword mainly refers to popular words which relate to any one website. For example web site about real estate could focus on keywords such as House, or phrases such as Home for Sale.

Keyword Buys - Some search engines tie keywords to advertising sales. When a user searches for a particular keyword, the results page often have a banner advertisement displayed buy advertisers that purchased the keyword.

Keyword Density - A percentage measure of how many times a keyword is repeated within text of a page. For example, if a page contains 100 words and ten of those words are "house", then "house" is said to have a 10% keyword density. There are programs that will rate keyword density by singular words or by groups of words, "new home for sale".

Keyword Phrase - Refers to two or more keywords combined to form a search query. A favorite restaurant of mine is a two keyword phrase: Pizza Hut.

Keyword Research - Doing research on a single keyword to find it's relatives and related keywords. This is often done to find the highest producing keywords.

Keyword Stuffing - The process of loading a page up with keywords in the META tags or main HTML body.

Linkage - A count of the number of links pointing (inbound links) at a website. Many search engines now count linkage in their algorithms.

Link Farm - Free For All links. These are places that allow anyone to add a link.

Linkage Popularity - A count of the number of links pointing (inbound links) at a website. Many search engines now count linkage in their algorithms.

LinkRot - A reference to when urls are removed and the url goes 404.

Logger - A program that logs web page views. Most often a logger will also track referrals.

LookSmart - One of the largest directories on the Internet.

Lycos - A large search engine. Owns Wired Digital which owns the HotBot search engine. Also owns Tripod free home page site. Primary search results are returned from the ODP. With follow up by their own proprietary spider.

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